Case Study
David Park7 min
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Sales prospecting is the most time-intensive part of any outbound strategy. Finding leads, researching companies, personalizing messages — it takes hours per batch. We asked Coasty to handle the entire pipeline.
The Workflow
- Searched for companies matching an ideal customer profile
- Visited each company website to understand their product and positioning
- Found decision-maker contacts via LinkedIn and company pages
- Wrote personalized emails referencing specific details about each company
- Sent emails through the user's email client with proper formatting
- Logged all activity to a tracking spreadsheet
200 personalized emails sent in one session. Each one referenced specific details about the recipient's company.
The bottleneck in outbound sales is not strategy — it is execution. AI agents can handle the volume while maintaining the personalization that drives responses.
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